Golf course at sunrise
Pricing Overview

Pricing is a conversation, not a number.

Club Guru is for every club. Whether you're a small community tennis club or a large multi-sport estate, we'll work out a model that genuinely fits where your club is today, and where it's headed.

check_circleMember transactions free
check_circleNo setup fees
check_circleCancel anytime
check_circleTailored to your club

Two ways to pay. One platform.

We offer a flexible growth-based model for clubs starting out, and a fixed subscription for established clubs that want cost certainty. Both include every feature and unlimited members.

trending_upGrowth Plan

Start small. Pay as you succeed.

A low base fee + a small % of the payments you process. When your club is quieter, you pay less. Your fee scales proportionally with your revenue.

Best for:

  • check New clubs getting started
  • check Small tennis & community clubs
  • check Seasonal or lower-volume clubs
  • check Clubs that want low entry risk

Switch to Subscription at any time

verifiedSubscription Plan

Predictable. Premium. No surprises.

One agreed monthly fee. No transaction percentages — ever. The amount is agreed during onboarding, based on your club's size and activity.

Best for:

  • check Established golf & sports clubs
  • check High-volume or multi-sport clubs
  • check Large membership organizations
  • check Clubs that want total cost certainty

Upgrade from Growth — no penalties

Unified Infrastructure

What's included in both plans

A complete base platform for every club, plus sport-specific modules for how your club actually operates.

Base Platform

Core club management included in every subscription

  • database Core member database & profiles
  • person Member self-service portal
  • payments Invoicing & payment processing
  • mail Email communications & templates
  • shield User roles & team access
  • analytics Analytics & reporting dashboard
  • psychology AI Studio — natural language
  • history Audit trail & history

Sport Modules

Included per active sport

golf_course Golf

  • • Tee sheet & booking engine
  • • Course & tee time management
  • • Cart fleet assignment & billing
  • • Green fee pricing rules
  • • No-show tracking & invoicing
  • • Golf tournaments & draws

sports_tennis Tennis

  • • Court booking & scheduling
  • • Visual court grid
  • • Coaching programme management
  • • Tennis tournaments & ladders
  • • Court & coaching pricing rules
  • • Court utilisation reporting

check_circle Member transactions — always free

Member bookings, membership payments, and renewals are never charged a transaction fee. Your members use the platform without any added costs, regardless of which plan you're on.

AI Studio

Powerful AI — with smart controls

Query live club data, generate communications, and analyse trends — all in plain English. Usage is metered per plan so costs stay predictable.

What counts as one AI action?

chat_bubble "Summarise this month's revenue"
chat_bubble "Draft a tournament announcement"
chat_bubble "Who has outstanding invoices?"

Growth

Small to medium clubs

200AI actions / month

AI Boost Pack

R250 · 500 extra actions

Admin & Staff Only

Subscription

Established clubs

1,000AI actions / month

AI Pro Pack

R400 · 1,200 extra actions

Admin & Staff Only
military_tech

Founder Club Programme

Join our founding cohort and receive significantly discounted pricing, exclusive benefits, and priority support for your first year.

stars Exclusive discounted pricing
support_agent Priority onboarding
map Roadmap input
group Limited to first 20 clubs

Frequently asked questions

Which plan should I choose?

If your club is growing or you want costs proportional to revenue, Growth is the start. If you have consistent higher volumes, Subscription gives cost certainty. We'll recommend the best fit during your demo.

Can I switch plans later?

Absolutely. Many clubs graduate to fixed subscriptions as they grow. We proactively flag when switching makes financial sense. No penalties, no lock-in.

What counts as "processed payments" on Growth?

Guest bookings, visitor green fees, and external visitor court fees. Member membership fees and member-to-club invoices are never counted — members are free.

Do my members ever pay any fees?

Never. On both plans, members pay their club membership fee and use the full system at no extra cost. No booking fees, no processing charges, no hidden costs. We never tax your members.

What about setup fees or long-term contracts?

No setup fees, no long-term contracts. Month-to-month on both plans. We earn your business every month through the value we deliver.

Let's find the right fit for your club

Book a demo and we'll walk through your club's size, sports, and goals together — then put together a clear, honest quote.

No commitment required · No credit card needed

Club Guru

The definitive operating system for modern sports clubs and private organizations.

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